This course is designed for anyone looking to build a strong foundation in digital marketing. You’ll learn how modern brands attract, convert, and retain customers through online channels. From understanding the importance of SEO and how search engines work to creating ad campaigns on platforms like Google and Facebook, this course gives a practical overview of how digital advertising functions. You’ll also explore the essentials of content creation, email marketing techniques, social media engagement, and basic analytics to track performance and improve campaigns. By the end of the course, you’ll have the skills and confidence to start your own marketing projects or manage digital campaigns for a business.
Curriculum
- 1 Section
- 3 Lessons
- 10 Weeks
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Requirements
- Apply your learning through hands-on tasks.
- Learn whenever you want, forever.
- Learn on the go via phone or tablet.
- Access to PDFs, templates, cheat sheets, etc.
Features
- Code-along practice sessions
- Live debugging walkthroughs
- End-of-module mini projects
- No business/marketing degree required
Target audiences
- Familiarity with using social media platforms
- No business/marketing degree required
- Desire to grow a brand or online presence
- Internet-connected device with a large screen preferred
